There it is! Suddenly the room lights up like a sunrise. It’s the bright lightbulb that just appeared over your head as you find a critical insight in your data. You know exactly what has to be done and you know it will mean big bucks for the business, but if you don’t know how to …
An insight isn’t enough. You have to be able to sell the action you want to take. Read More »
If I told you thousands of dollars were disappearing from your bank account every day, you’d probably want to figure out why and stop it as quickly as possible. Well, it’s happening in a variety of ways that aren’t as easy to spot as a bank account balance. Your company is likely leaking money in …
Your Company May Be Leaking Money. How to Find and Fix the Leaks. Read More »
20 years ago the term “minimum viable product” was coined and over the following decades the concept has taken on an almost religious following among digital product developers. Despite its many benefits, the MVP philosophy continually trips up organizations in one key area. If you don’t carve out an MVP exception for your data collection, …
When it Comes to Data Collection, Avoid MVP and Choose MDC Instead Read More »
In the movie “Memento”, the main character tattoos notes all over his body to retain key pieces of information because he has no short-term memory. It’s a severe solution to a severe problem, but it gets the job done for him. Fortunately, we don’t suffer from that same problem, but in the corporate environment we …
Current conditions are putting businesses between a rock and a hard place when it comes to pricing. With inflation raging, it would seem like the time to raise prices and protect margins, but a likely recession on the horizon threatens to pull the rug out from under consumer demand. How can companies come up with …
Inflation + Recession: How to Handle Pricing Strategy in the Chaos Read More »
