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Sell your insight to others

An insight isn’t enough. You have to be able to sell the action you want to take.

There it is! Suddenly the room lights up like a sunrise. It’s the bright lightbulb that just appeared over your head as you find a critical insight in your data. You know exactly what has to be done and you know it will mean big bucks for the business, but if you don’t know how to …

An insight isn’t enough. You have to be able to sell the action you want to take. Read More »

Data collection

When it Comes to Data Collection, Avoid MVP and Choose MDC Instead

20 years ago the term “minimum viable product” was coined and over the following decades the concept has taken on an almost religious following among digital product developers. Despite its many benefits, the MVP philosophy continually trips up organizations in one key area. If you don’t carve out an MVP exception for your data collection, …

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Experimentation

The Three Most Common Problems With Experimentation Programs

Experimentation and A/B testing has worked its way into practically every industry and in multiple functions, but just because you are running experiments, that doesn’t mean you’re running the RIGHT experiments. Even the most structured and disciplined experimentation programs can fall prey to three common problems. 1. Too Little Benefit It’s tempting to choose experiments that …

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How to handle pricing strategy

Inflation + Recession: How to Handle Pricing Strategy in the Chaos

Current conditions are putting businesses between a rock and a hard place when it comes to pricing. With inflation raging, it would seem like the time to raise prices and protect margins, but a likely recession on the horizon threatens to pull the rug out from under consumer demand. How can companies come up with …

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Before You Hire Another Data Scientist, Here’s Something You Should Do First

We are drowning in data but thirsty for insights. The answer is simple, right? Hire more data scientists. Never mind that there’s a huge shortage in skilled data scientists. Never mind that good ones demand high salaries and are at risk of being lured away by even better offers. If you want to turn all …

Before You Hire Another Data Scientist, Here’s Something You Should Do First Read More »